The Misalignment Tax.

When product and engineering stop agreeing, the cost doesn't show up as a line item. It shows up as rework nobody budgeted for, decisions that get made twice, features built to a spec that changed three weeks earlier, and two teams quietly maintaining separate versions of the truth. Everyone feels it. Nobody prices it.

This talk puts a number on it. Not a scare number – a structural one: where misalignment between the business and technical sides actually costs you, how it hides inside normal-looking activity, and why the bill usually lands with the founder last, after everyone else has been paying it for months.